360° Marketing In Advertising: How To Use It To Uplift Your Brand?
In today's fast-paced world, it is imperative to come up with new and innovative ways to reach out to potential customers. This is where 360° marketing comes into play. It is a holistic approach that aims to create a seamless and integrated experience for the customer across all touchpoints. In this blog post, we will discuss the best 360° marketing campaigns, how to create a 360° marketing plan, and 360° advertising campaign examples.
What is a 360° Marketing Campaign Strategy?
A 360° marketing campaign strategy aims to provide a seamless and integrated experience to the customer across all touchpoints. It includes all marketing channels such as email marketing, social media marketing, search engine optimization, and paid advertising. A 360° marketing campaign ensures that the customer receives the same message across all channels and the brand remains consistent.
Best 360 Marketing Campaigns
One of the best 360 marketing campaigns is the "Share a Coke" campaign by Coca-Cola. The campaign allowed customers to personalize a Coke bottle with their name, increasing engagement and personalization with the brand. Another great example is Nike's "Breaking 2" campaign, which aimed to break the two-hour marathon record. Nike used a variety of marketing channels, including social media, email marketing, and content marketing, to create a buzz around the event.