Just like Google, Amazon’s A9 algorithm considers multiple factors when generating search results – one of the main ones being keywords. Product visibility on Amazon hinges on using the right keywords in your listing. That is an undeniable fact. However, selling on Amazon isn’t all about visibility. The listing needs to have an engaging title, and readable bullet points, and product descriptions. This means that stuffing your product listing with keywords is counterproductive. This is where Amazon backend keywords come into the picture.