A good first time buyer decision is to buy affordable Art in India, as it gives a new collector the opportunity to start investing in art without a large financial investment, while still owning original, unique art. There are a number of emerging Indian artists that create financially affordable art and will likely appreciate in value over the course of an artist's career. Furthermore, affordable art not only contains financial value but also carries emotional and cultural value. It creates an improved living environment, enhances the owner's aesthetic preferences, and provides an opportunity to discover a new area of interest. For new collectors, the most beneficial way to look at collecting is to focus on genuine artwork, the background of the artist and personal connection to the work, vs. the possibility of earning quick returns. As a collector, developing a relationship with an artist, being patient and continuing to learn, will result in the achievement of both a rewarding experience and an informed long-term investment.