In the first article we analysis the reason why customer flow is low , today we’ll talk about how to increase it. So, how can eyelash extension shops increase customer flow? Ways to increase passenger flow Change the single promotion preferential mode, according to the target market to develop three-dimensional marketing strategy. Different customers are in different regions, different consumption habits, different attention... Therefore, a scenario-based customer consumption model is needed to provide corresponding marketing activities according to different consumer needs of customers. In this way, marketing efficiency can also be improved and marketing costs can be reduced. 1) Active marketing According to the existing member/customer information, we will carry out fine management for customers. Please refer to the previous articles tiled “How to improve the performance of the store by passing on the service” for the specific management methods.. Such active marketing actions can improve user experience and make users feel the meticulous service of the store, thus generating high stickiness, promoting word-of-mouth dissemination and attracting more customers. In addition to refined customer management, active marketing can also take more forms, such as cooperating with local we-media, cooperating with other shops in different industries, etc. 2) Self-propagation The concept of self-communication has been popular recently, with the purpose of hoping customers to take photos and share social media for the secondary communication of brands. Self-communication hardly needs to occupy the marketing cost of the store, but only makes some small ideas on decoration design, DM single page, or other things related to the store, and achieves the effect of brand communication through automatic sharing by customers. For example, the decoration of the store is very novel and unique, the items placed in the store are lovely, the graffiti on the wall is special, the reminder cards are unique, and the environment is clean, and so on. All the things related to the store that can make customers willing to take photos can be used for self-dissemination. 3) Circle celebrity effect Find famous people in different circles to experience eyelash extensions for free, and then share it on social networking platform. For example, local media teachers, web celebrity anchors, industry authority figures. As long as they are famous in a certain field, they can invite them to experience it for free. Then, by virtue of the celebrity effect, they can enhance their reputation and bring more customers. 4) Online word of mouth Review sites and group purchase package website platforms are bound to do advertising, in addition to attracting customers,try to make customers who finished eyelashes and feel satisfied to write a praise comment. The higher the praise, the better the online word of mouth, the easier it is for potential customers to convert to the store. 5) Classified activities for target groups Don't target all your customers every time you do a campaign. That's too untargeted. If you do an event once a month, and you do it for all of your customers, they're going to get tired. So the more activities, the less attractive the activities are. Each activity should be carried out according to the classification of the target population, such as membership activities, non-member activities, card sales activities, recharge activities, old and new activities, new customer activities......The target population of each campaign is largely different, although there may be some overlap. Remember the formula: customer flow × transaction rate × unit price = store performance. The above methods aimed at increasing passenger flow are classified and summarized by Our Lash. More methods to increase passenger flow can be evolved on this basis. Of course, if you have a better way to increase passenger flow, you can also send it to us.
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