Gain more Instagram followers with these 10 steps to increase your audience.

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Instagram has become a cornerstone of the social media presence of many brands driving lucrative traffic to blogs, growing conversions, and gaining an active audience.

If the quality of your Instagram presence isn't as thriving as you'd like you'd like, it's time to enhance your strategies for getting real natural people following you on Instagram. The more people you can attract the more chances are available to interact with them and provide unique experiences for them.

The organic distinction is vital Some brands will take shortcuts when trying to get more Instagram followers. Pay-per-like and follower sites are everywhere however these methods are not worth the effort since the Instagram algorithm is frequently changed to filter out paid, low quality accounts and interactions.

Not to mention the number of followers on your Instagram following will mean nothing without an active fan base who purchases, browses your landing pages, and is a spokesperson for your brand's products by sharing posts with friends and fans. Get your Instagram profile up and running correctly by using these suggestions on how to increase your Instagram followers.

10 Tips to Increase Instagram followers

1. Improve your Instagram account

Before you figure out the best way to increase followers on Instagram one of the most important steps is to make sure your account is fully optimized. Consider your company's Instagram bio like the "homepage" for your account.

Without a bio, picture captions, a suitable username or profile image How can people tell the account belongs to your company? It may sound obvious, however on Instagram your profile and bio create the basis of your brand's identity. The bio link is the sole place to drive Instagram traffic to your website So optimizing your Instagram account is vital.

If you're unsure of where to put your link, consider marketing or product pages that connect to specific keywords hashtags or campaigns on the Instagram account. Linking to your homepage is OK-but why not offer users an experience that is consistent when they go from your bio page to your website? This has led to the rise of IG link landing pages that contain relevant links to last few pieces of content mentioned on a brand's feed, and "link to bio" posts that guide audiences to those sites.

Make sure that your username is as search-friendly as is possible, which usually means sticking within your company's name. If your company's name is longer, try to reduce it into something that your audience could recognize. Do not add numbers or special characters to your username, and if you can, make it consistent with other handles on social media you already have.

The best way to optimize your Instagram profile is to create and implement an Instagram marketing strategy. You can learn more on Stack-writer.

1. Keep a consistent content calendar

One of the worst things you can do when trying to gain users in Instagram is to upload content in random, random times. If you're fortunate enough have people following you from initial stages, you don't want to make them forget why they joined initially.

To combat this, keep on a regular schedule for posting. Typically, brands shouldn't post more than a few times every day to avoid spam, but whatever your cadence you choose to use, make sure it's consistent. About 200 million Instagram users visit the site every day, so to cast your web even further, consider publishing several times throughout the day.

In truth, we've conducted our very own study of the most effective times to upload to Instagram reveals the most effective times to post for multiple sectors, and you can use our research to determine the best times across all subject areas in the following table:

The habit of sticking to a plan will help you build consistency for your followers and keep them in the know of your company's name. But if you're wondering how you'll remember to update your content at different times in the day We've got your back by using Sprout's scheduling tools and optimal times features-read further for more details.

1. Make Instagram posts in advance

Although Instagram's Instagram algorithm has changed to show users more content they like however, posting at the proper times can still give your posts more visibility and visibility by increasing the number of comments they get.

There's plenty your business can do to raise the visibility of your brand, and with Sprout Social, scheduling Instagram content is just one of them. With our latest tools, we'll be able to help your brand schedule content using a simple process.

When you schedule content in advance, your entire team can monitor schedules and campaigns more effectively. It's always beneficial to plan out content in advance and, with Instagram's Instagram scheduler, you'll be able connect with your followers and keep a an ongoing flow of content at the same time.

Additionally, you can use the exclusive ViralPost feature, and let us handle the work for you. ViralPost analyses your account's engagement history , and determines the optimal times for you to post in a way that is algorithmic.

Make sure you are following your Instagram content strategy with Sprout Social

In addition to creating a complete image of your Instagram content calendar, Sprout offers even more features to perfect your brand's feed.

Share IG-approved visuals with your team members using our Asset Library, or test the Grid preview tool to ensure that every element of your presence is true to your brand fashion.

Have a first-hand look at these features and much more with an initial 30-day trial of Sprout.

1. Get partners and brand advocates to promote your content

When you're learning how to increase the number of Instagram followers, you need to know the value of your audience. The greater your number of followers increases (organically) the more potential buyers and customers can expect to have.

The most effective way to attract followers to follow you is to put yourself to them and be present. It's crucial to be active on your personal Instagram as well as others. Try sponsoring user-generated content to bring your brand into customers feeds. It is also possible to hold Instagram contests to boost your brand's name in the feeds of customers.

and reach out to a larger number of people. These types of campaigns build social proof by proving that your followers that they are interested enough to share your content or make your own UGC.

Another way is to put your name placed in front of a wider crowd. Try to work with larger Instagram accounts within your field including notable influencers in your field, and share your content with their audience.

You must ensure that you're providing something worth your time. The most important thing you don't wish to be is appearing to be too pushy. Find co-marketing and marketing collaborations as well as marketing plans with other companies to expand your Instagram followers.

1. Beware of Instagram followers who are fake Instagram followers. Avoid fake Instagram

There's a huge distinction from an Instagram account having fake authentic followers. It may be tempting to simply purchase Instagram followers, but the backlash outweighs the perks of organic growth in followers.

The fake Instagram followers are more likely to:

• Create fake followers: If users come to an inactive Instagram feed that has tens of thousands of followers, it'll diminish the credibility of the Instagram account. Be careful not to trick people into following your account. Create trust and long-lasting connections to improve engagement.

• Don't generate any ROI: It might seem easier to purchase followers, but your newly acquired bot or new followers won't purchase anything. The people who follow brands on Instagram because they like what you're posting , or their business in general. These are real buyers and can be a significant source of revenue for your company.

• Create low-to-no buzz If you have 10,000 fake followers, how many of them likely to like, comment on and share your posts? More than likely, these bot or fake accounts will be cleared by Instagram and deleted. This will make your posts look like engagement graveyards.

Real people are able to interact with, like, share and engage with photos on Instagram. Additionally, these users enjoy being able to see someone on the other side of them responding.

For example, Lush Cosmetics takes the time to address various product questions. This results in customers returning either following, or perhaps sharing the information with others. The interactions with Lush Cosmetics will always have more value than a set of inactive followers.

1. Display your Instagram all over the world.

How are people going to discover your account if you don't promote your Instagram account? Make sure your Instagram account is on your website as well as the other networks.

In order to increase visibility and make yourself known, it is among the most effective methods of getting noticed. If you are determined to gain more followers on Instagram make sure that people know how to locate you. You could add social media buttons to your website and blog to help promote social shares across all your networks and show users how to find you on Instagram.

Another option is to promote cross-over across your social media profiles. For instance, the Museum of Modern Art regularly propagates awareness of its Instagram through Twitter. You can use your other social networks to send people to Instagram.

However, be sure you're not soliciting followers. Instead, you should promote unique content on your Instagram to give users a reason to follow you on Instagram. There is a reason to be thankful, and with Instagram adding a ton of new videos and content features such as Stories, IGTV and Reels there is an amazing opportunity to increase your followers with innovative content.

1. Post content followers are looking for

While this may be more easy to say than done, it's smart to learn the kind of content your followers would like to view. You'll notice on Instagram that certain content performs better than other content. This is why testing is essential.

In the case of captions, filters or content types or post times, the smallest aspect can make the difference. Be alert to the ground to keep up with the latest Instagram trends to make sure that you're sharing content that is popular.

For your research to go one greater level, the company ought to invest in Instagram analytics tools. This will make it easier to measure, benchmark, and evaluate Instagram content across accounts.

Be confident in your content strategy by looking at various captions, filters, and more to discover the best way to engage your audience. If you're not sure where you should start, try analyzing your competitors.

You shouldn't directly copy your competitors, however it's good to make notes on what they're up to or posting that drives engagement. A little competitive research can go a long way. We recommend using the report on Instagram Competitors report to get the latest information on the strategies of other brands in your field.

1. Get the conversation started

One of the most effective ways to make users aware that you have an Instagram is through conversations. In the year 2020, according to Sprout Social Index, consumers want to engage with visual-first content such as pictures (68 percent) and videos (50 percent) while there are 30% who want to read and engage with text-based posts. Instagram is the perfect platform for this type of profile which combines captivating images with captions that are equally captivating when you improve your Instagram caption copywriting abilities.

The majority of people are still using social media as their primary with brands regardless of whether it's for casual questions or chat and serious customer service inquiries, or praise for their favorite brand and product. And for your business you have to be helpful and responsive on Instagram.

Try to respond to as many questions or comments as you can, since it could be the difference in getting a new customer, follower or strengthening your relationship with your fans. Our Index research also found that 89% of people will purchase from a company by following them on social networks therefore it is crucial to get the attention and loyalty required to turn visitors to your page into an avid follower.

1. Find hashtags that can be converted to

One of the most tried-and tested methods of gaining followers on Instagram is by using hashtags. Since the beginning, hashtags have been an important tool for discovery and allowed us to expand our social media reach. As marketer, you would like to expand your network by increasing followers, and hashtags help in that.

For starters, find hashtags that aren't populated. Social Media Examiner points this idea out in detail by explaining how the hashtag #love contains more than 184 million images connected to it. Trying to highlight your Instagram content within the sea of millions of pictures and videos is not an easy thing to do.

You must find hashtags that your intended audience are more likely to visit. If a meaningful connection is made, the users are most likely to visit your page. Unique hashtags that are branded and unique are a method to organize posts around relevant content for your brand and campaign.

For instance, M&Ms does a great job of directing hashtags to an event where they are participating. Through hashtags such as #mmspotlight, the company can target its consumers more directly when the spotlight concert event happens and helps to raise awareness.

Understanding the performance of your hashtags on Instagram is equally crucial to making use of hashtags effectively. With the tools of Sprout Social's hashtag analysis you'll have access to performance and usage data to find out the most effective hashtags.

Don't be a blind participant in the hashtags universe. Know the hashtags you're using so that you can grow your following.

1. Your Instagram followers happy

Last but not least, when you make your followers on Instagram content, you can are rewarded with increasing your followers. We've provided plenty of tips for brainstorming and scheduling content and putting them on the table in a manner that is true to your brand voice. This means, stay clear of looking flimsy, sales-driven, or robotic.

For many accounts, this means sprinkling in posts that are meant to bring a smile to the faces of your followers and create customer relationships. Don't forget to send your followers with content like they are friends in your personal feed: This could include sharing photos, memes, inspirational posts or just sharing interesting pictures or images (all legally credited, of course) which can provide your followers a small mental pick-up during the day.

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