Predictive Lead Scoring: Benefits, Use Cases and ML Implementation

submitted 10 months ago by Steve_Fox to science

Lead scoring is a super helpful tool for marketers who want to learn whether any given lead is likely to convert. Given that conversions are the holy grail of B2B (and some B2C) marketing, you can probably already see why lead scoring can be so powerful.

Traditional vs. Predictive Lead Scoring Not all marketers realize that there are two different types of lead scoring: traditional and predictive.

Both of them have their place, but to get the most out of them, you’ll need to know what they are, how they differ, and when you should use one versus the other.

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