Creating and managing promotions in Adobe Commerce is simple with the right steps. Go to Marketing > Promotions in the admin panel. Use Cart Price Rules for discounts at checkout or Catalog Price Rules to change product prices. Set conditions, choose customer groups, and add coupon codes if needed. You can also schedule start and end dates for each promotion. Testing your rules before going live helps avoid errors. Adobe Commerce Development makes it easy to create smart, effective promotions that boost sales and attract customers.