Hotel reservation systems help hotels keep guests happy and coming back. They make booking quick and easy. The system remembers what guests like, so the hotel can give better service next time. It can also send messages before and after the stay to make guests feel welcome. Some systems offer points or discounts for guests who come back again. Check-in and check-out are faster, too. The hotel can use guest info to send special offers later. All of this makes the guest feel cared for and more likely to return.