Social media is all in our daily lives. We are seeing advertisements for social media businesses in commercials and radio spots on billboards, websites and billboards as well as on our mobile phones as well as other devices. There are icons for Facebook, Twitter, and Flickr on the bottom of hundreds of websites. We are urged to sign up to blogs, become fans and friends, share and interact with each other in numerous ways, but how does this social media effective in helping us? And do companies that use these platforms seeing measurable results?
It's overwhelming to think of the sheer number of social media platforms available as well as the numerous benefits and disadvantages they bring. We've decided to focus on the ones we believe to be the most effective and then discuss their benefits and drawbacks from a business viewpoint. It is important to understand that not all businesses should invest their money or time on social media sites. Before you start your social media marketing campaign, it is important to identify your goals. Then you can weigh the costs and potential profits of each platform will aid in determining the best type of social media program to weave into your SEO strategy.
Blogs This is because blogs are frequently regarded as the "base" for any social media marketing campaign. Blogs can give a an element of personality to your site, increase the perception of your business, help educate others by demonstrating your market knowledge, create an emotional investment in your business, increase brand recognition, and so on. In addition, blogs can be integrated with different types of social media platforms, and can even have your Facebook or Twitter posts and streams streamed live on your blog.
One of the drawbacks of blogs is that they have to appear as authentic to their readers as you should be to your clients. If you put too the emphasis on your personal expertise and not on theirs, your readers can tell if you're faking it. They also know whether you're actively involved in the blog. Along those lines, blogs should be frequently updated and this can be a challenge from a time standpoint. This factor must be taken into consideration prior to deciding whether to start a blog for your company.
Facebook One of the most currently useful and popular social media platforms is Facebook. Although trends come and go, Facebook should be the second social media platform employed after blogging due to the fact that it boosts brand awareness to the next level by making your company's logo visible and allowing people to easily share information about your business with all their "friends". People who become your fans are constantly informed of your existence through status updates, news, as well as other social media interactions. Facebook provides analytics tools that permits businesses to check weekly reports of new followers, interactions, and types of actions taken. In addition, Facebook allows for the design of tabs that are customized that allow you to connect other platforms, like Twitter or blogs to a Facebook profile.
The drawback of Facebook is, like blogging, the amount of time required to keep the page up-to-date, although the time needed for this is significantly smaller than that of platforms such as Twitter.
Twitter- It requires an enormous amount of effort and time to maintain the Twitter account. It can be challenging to keep up with all the users who talk about your company or products. It is possible to send 27.3 million tweets per hour. Additionally, one must keep in mind a variety of factors such as the need to "retweet" or respond quickly, maintain an appropriate "follower to follower" ratio to ensure optimal optimization, as well as a variety of other variables.
On the upside, Twitter lets users use programs such as TweetDeck to keep track of tweets or schedule tweets for distribution. Twitter can be an extremely modern and efficient method to engage with customers, however this tool will only work for specific industries, in some instances, and must be maintained regularly with a solid strategy in place in order to be effective.
YouTube YouTube YouTube is an online social media site. Additionally, it's also the 2nd most-used search engine, following Google. Yes, we did say "search engine". YouTube is used this way mainly by younger people and not by those with enough money to become customers. However, with a trend that is this massive, businesses must not neglect a branding and informative tool like YouTube in particular when the average time on site is 23 minutes. The advantages of keeping an active YouTube social media presence are the potential for a huge audience for businesses with an extremely tight budget, as well as the ability to "tag" keywords in videos, so that you be more likely of being found when your terms are searched. Like all social media sites, there are numerous aspects that influence the results. However, if you already have videos for your blog or website It is easy to create an official YouTube channel. YouTube's limited time resources make it easier to reach out to a wider public.
Like all social media platforms what is trendy today might not be in the future. Companies must be able to discern what to allocate their time and money to increase brand awareness and to maintain a favorable image on both the internet and offline. They will be able to prepare for whatever new social media or media type comes up. Search engine marketing companies and their clients should consider these aspects when making decisions regarding when and how to expand their marketing strategies.