In its present state, the advertising business is fraught with challenges, including costly intermediaries, lack of openness & responsibility, and inefficiency. Blockchain Ads & Marketing is now emerging as a promising solution and a possible workaround for the problems of the ad business with significant testing.
We discuss the different facets of the Blockchain-Advertisement relationship in this post. In doing so, we highlight the advantages of using Blockchain for digital advertising and marketing. We then also propose how hyperledger blockchain development for advertising solutions is beneficial for all.