Content producers have relied on a centralized agency to distribute their content and link it to any marketers willing to pay for associated time slots since the dawn of broadcasting, from radio to TV, cable, and streaming. The invention of the internet and the World Wide Web opened up possibilities for self-broadcasting for content creators. But they must still rely on the big players to host their content and to link that content to marketers and consumers. Now, that could be about to change with blockchain application development for decentralized streaming solutions.