The use of on-demand ride-sharing apps like Uber and Lyft is gaining considerable popularity among daily commuters globally. The industry is ripe for opportunities. Instead of flag-down taxis, customers are willing to pay on-demand ride-sharing providers for convenience and a lower fee. Nonetheless, the industry is full of challenges too. For ride-sharing service providers, identifying and addressing factors that attract passengers and make them lose interest are crucial. With blockchain-based automotive solutions, stakeholders can develop a customer-centered ride-sharing app that enables them to optimize customer-attracting features while addressing the ones that force them to change a service provider.