Modern customers take for granted an opportunity of doing different operations through their smartphones. That's the reason why so many brands which would seem to be far from IT (e.g. Coca-Cola), adopt mobile solutions for their businesse. They solve a variety of problems with their help and increase the brand awareness. Hotel mobile apps can do these and much more if you'll use them the right way. In this post, we'll consider why branded hotel application is better than third-party solutions like TripAdvisor and show you for which purposes other hotels already use mobile apps.