As a business owner in 2020, you’re likely sick to the back teeth of hearing about search engine optimisation. The seemingly innocent term of SEO has a habit of appearing everywhere you turn and, we get it; the broken record advice can be tiresome. Sure, you want to boost your search engine rankings, but do you really need to focus so heavily on everything from content to website images? Can’t you just, you know, sneak your way up to that all-important first Google page?