Google has now integrated food service in its Maps and Assistant. Although it is not an indication of Google’s involvement with the food delivery service business directly, this recent update to its operating system and services will significantly impact the existing business. Google has now enabled users to book food directly from their apps and services. They have tied up five top food delivery service providers in the market to facilitate the process. This feature will be deployed in a phased manner worldwide and will make it easier for customers to place orders on any food delivery app like swiggy. Currently, this service is available on popular apps like DoorDash, Slice, Postmates, and more. Google has announced that more on-demand food delivery apps are on the roster and added in upcoming months.