Leave a remarkable impression on your audience with these Boston consulting group PowerPoint templates that will fit into all kinds of presentations. BCG matrix is a part of a portfolio management framework that will help you analyse the business growth share. BCG often referred to as the Boston matrix, is a tool that uses the relative market share and growth rate of various lines of an organization to assess the strength of products in a brand’s portfolio. This Boston consulting group matrix classifies your products into four categories: Stars, Cash Cows, Question Marks, and Dogs. Such analysis helps the management understand which products need to be discontinued and which needs attention and abets in informing their investment strategy.)