The trend for digitization has greatly influenced our lives in recent years. Besides, the real estate industry has also been greatly changed by technology. With online access to listings and marketing information, people became more informed and consequently rational in their searches. According to the National Association of Realtors, 98% of Older Millennials cited using the internet when looking for accommodation. Thus, the figure nears 100%, meaning real estate agencies and independent realtors should go with the tides.
That’s why real estate CRM software has become a key game-changer for the industry. At present, real estate experts account for the overwhelming 25% of all CRM users.
Let’s check what a CRM for real estate agents is and why it’s so beneficial for the business in our fresh article