Shopify and TikTok have partnered together to broaden the reach of social ecommerce in the United States. Over 1 million Shopify merchants will be able to reach TikTok’s large audience as a result of the short video advertisements. The TikTok dashboard has been integrated into the Shopify dashboard, allowing merchants to develop and submit video advertisements directly on the platform. Using a short, creative video posted on their official TikTok account, Shopify announced the news to the world.