Business and product lifecycles normally exhibit a pre-determined set of stages. There is the inception phase, the rapid growth phase, the plateau phase, and the decline until the eventual death of the venture. Most successful business endure not because they plateau for a long time or stay in the rapid-growth phase inherently. These businesses make it a point to grow and expand to keep themselves successful. This is highly applicable in the case of photography and real estate photo editing as staying stagnant with only a set of customers will only get you the same steady revenue from time to time. However, seeking out new clients while maintaining the current ones sets you up for future success.