TOWS analysis is a great tool for managers who want to take their business operations from good into great! The process of Tows works exactly like the SWOT formula. You start off by listing your company's strengths (what it does well), weaknesses (how it could do better) opportunities & threats; then you examine those three things one at time--looking specifically into chances or dangers that may affect them both positively OR negatively. Download swot analysis PowerPoint template to create stunning presentations.