Designing an aesthetic website with strong SEO tools alone is inadequate when it comes to alluring your customers.Enculturating certain innovative attributes to your e-commerce website not only improves sales, it improves your brand value as well. Let us see some of the innovations you could adopt to your e-commerce website to improve sales.
Power of Habits: Wondering? “ why on earth” would anyone discuss habits while talking about improving sales? Well, you would have known if you are an avid reader, and got your hands on the book “Power of Habits” by Charles Duhigg. By now everyone is aware of Target's pregnancy predictor! Target pregnancy predictor predicts when a woman is due with her baby! Target decided that, If they could identify women who were pregnant and get them into their store, they would grab them before anyone else could.
They began by diving deep into Target’s baby shower register to analyze the shopping habits of women he knew to be pregnant. Since the women provided Target with their due date, They were able to link that with their purchase history to identify the trimester in which she made that purchase. With all of the information gathered, they were able to identify around 25 different products that, when used in a mathematical model, could predict what trimester a woman was in, and when she was due.