There is a saying that goes “different folks, different strokes”. This simply means each person is different enough from one another that their tastes, personalities, and even needs can be distinctively varied from one another. The same goes when house hunting. Real estate companies try to appeal to a wide range of people in hopes to match the home profile to the person’s liking. This is what drives sales and at the same time ensuring that effort is spent correctly. The impact to photographers is knowing how to emphasize certain photos that are considered by real estate clients as cash cows.