How are NFTs and Brands making the change in customer engagement?

submitted 3 months ago by andycrestodina to business

The concept of NFTs didn't intrigue the artist alone; it attracted brands to a great extent as well. Even the gaming industry is booming with NFT gaming platforms today. Brands like Starbucks, KFC, and others launched their own NFTs that would not only make them the owner of the NFTs but also give them exclusive perks along with it. NFTs are getting their utmost popularity and even candy are coming out based on NFTs. Recently, the popular M&Ms launched their candy in the shape of BAYC NFTs.