Are NFTs the new mode of global brand engagement?

submitted 5 days ago by andycrestodina to business

The news and highlights for the past few months have been all about brands who are taking up NFTs for their brand engagement. It is natural for any brand to take up a new technology that is at its peak as a marketing strategy to get the attention of the customers. But at times when NFT marketplace platforms are not doing so good, it is indeed surprising for luxury brands like Gucci, Tiffany, Nike, and other brands like Starbucks, KFC, and more to take up NFTs for customer engagement to surprise us; all these NFTs are getting sold out because of the luxury utility they provide. Talking about the utilities, they are also getting into the NFT gaming marketplace to attract a larger audience.