The ripple effect, bullwhip effect, or the butterfly effect. Three terms to describe different phenomena but all funnel down to one common theme: making an impact. Now, the way the real estate business is run, there are several different arms that contribute to the bigger whole. There is the core of selling which generates the money, but to make money, there has to be a spend of money. One such support functions of real estate business are photographers. They provide real estate image editing services that is an important pillar in the business as part of a larger whole. While there are very minute effects felt at the core if real estate image editing, the impacts can be felt throughout the chain. This is because image editing in businesses especially in real estate provide the point of communication between the business and its source of income, and that is the customer.