Businesses are entities that exist to earn money, with of course, an intent to provide a good or service that is worth the value of that money. The real estate business exists in the same concept. Agents help sellers find buyers, or agents themselves work for a company that builds and sells. In either scenario, what is important to know is that there is something being sold in exchange for the value of the property. The question now is, how do people know you are doing business?