The real estate business, just like any other enterprise or entities that engage in economic exchanges, have two major financial components. The cost centers and the profit centers. The former includes all the activities that need to be spent for to help support the operation of the real estate business, this might include spending for photography and real estate photo editing or perhaps the cost to procure properties so they can be flipped and sold. Profit centers are then defined as the activities that bring in the financial gains. These are the activities of marketing and selling, in which advertisements and real estate agents are the main assets.