Let’s get one thing straight: operations leaders don’t wake up in the morning craving transformation. They wake up trying to get 12 hours of work done in eight.
Their dashboards are blinking. Their warehouses are behind schedule. Their teams are stretched thin. And in the middle of all that, here comes another marketing email with a headline like,
“Redefining the Future of Operations with AI-Powered Synergy.” Click? Delete. Because in the mind of an Ops leader, “transformation” sounds like disruption. And disruption sounds like more meetings, more change, more pain.