Imagine a CFO’s inbox at 7:30 a.m.: an auditor’s note on revenue recognition, a CEO ping about cash runway, and three board members circling with questions on capex priorities. That’s the mental load before the first sip of coffee.
When a CFO does glance at marketing content, they’re ruthless. If it doesn’t clearly link to margin, risk, or capital deployment, it’s gone. Abstract strategy talk? Delete. Tech hype? Delete. What survives are insights that feel like they could walk straight into the next board pack.
What the Data Shows
The last four months of CFO360 performance reveal a clear pattern: CFOs open plenty, but they reward the content that proves outcomes.