Picture the COO or Head of Operations on a Wednesday morning: supplier bottlenecks in Asia, a plant at 92% capacity, and a board nudge about “when ESG metrics will finally be dashboard-ready.” They don’t skim their inbox like a casual reader. They triage with military precision: Will this help me increase throughput, reduce cycle times, or give me ammunition for the next board meeting? If the answer isn’t obvious in seconds, the delete key wins. That inbox reality is why flashy headlines and abstract promises rarely survive. Operations leaders open what looks like a tool, not a theory.
What the Data Shows Across four months of Operations campaign performance one theme dominated: content framed as step-by-step, outcome-driven guidance consistently earned the deepest engagement.