Generative AI is no longer just a tool for creating content. In 2026, it has become a core engine behind faster customer support, smarter sales automation, and highly personalized buyer journeys. Businesses that use generative AI today are reducing response times, increasing conversion rates, and delivering consistent, high-quality interactions at scale. This article explains how generative AI is reshaping customer-facing operations, where it delivers the strongest business impact, and how companies can implement it responsibly for long-term growth. read more