A high-profile legal case is such that it would almost certainly get a lot of media attention and scrutiny. The role of Litigation PR professionals in such instances is to provide advice on what can be said and done without impacting/contradicting the legal strategy. An instance of this is that cases of multinational corporations or celebrity matters; a minor issue can flare up to a crisis and harm not only reputation but also financial stability as well.
One of the ways litigation PR can influence public opinion is through press releases, media permission, and online updates. These professionals not only deliver statements that coincide with the legal position but also stay attuned to the feelings and concerns of people. The idea of building loyalty, showing openness, and limiting chances of guessing during trials is what trust-based relations are about.