What is an ICO - Initial Coin Offering?
ICO, or Initial Coin offering, is a fundraising method with which new crypto projects can raise money. Typically when starting a startup company, you need a fairly good capital investment to get started. You could find angel investors and loans but that involves either having some debt or owing someone money.
With ICOs, startups can create crypto tokens and sell it at a discount to investors looking to invest in new opportunities. Usually, when someone invests with your company, you have to give them a share of the profit. But when you raise funds through ICO, you only give the investors the tokens. They are not entitled to any ownership of your company or project.
Instead, they buy these tokens in the hope that it will appreciate in value in the future, and they can sell it for a profit. If you look at the kind of growth that Bitcoin and other cryptocurrencies have had, you can see why more and more investors are jumping on board everyday.
How to sell your ICO tokens
You can sell your ICO tokens manually by creating a landing page and displaying your wallet address to receive funds. Investors can send their crypto tokens to your wallet address, and you can send them your tokens.
The much more efficient option is to use an ICO dashboard. An automated ICO dashboard can allow users to visit your site, complete a registration process, and buy your tokens without you having to manually send any tokens.
Airdrops
An Airdrop is an ICO marketing technique where you send users free tokens for completing certain tasks. The tasks can be anything, for example, sharing your news on their social media. Since the cryptocurrency market is so huge, people are likely to participate in your airdrops, and give better visibility to your project.