An ICO (Initial Coin Offering) is a fundraising mechanism in which a cryptocurrency project company or a startup sells a portion of their issued tokens/coins to early investors in exchange for legal tender or established cryptocurrencies such as Bitcoin, in order to raise capital for their venture.
The marketing structure will determine whether your ICO succeeds or fails in the face of numerous competitors. It is essential that you conduct extensive research, analyse market trends and needs, and plan a clear marketing structure for your ICO. This will broaden your potential target audience and entice them to invest in your project. The following are some of the most important marketing strategies for your ICO.