We embellish our faces (regularly) to appear bright and dazzling, don’t we? Likewise, you should build brand values if you own a business (regardless of niche) because any business without brand value is ineffectual. Literally, the same applies to NFT projects (as well). Building your own NFT brand bestows credibility and binds the target audience in this relatively-new NFT space. Before that, identify the purpose of your NFT brand.