TRON has the popularity you require and something more important than that it has high transaction speed when compared to Ethereum. And the transaction cost of TRON is comparatively low. This feature will help you in attracting more investors. TRON also has two popular standards you can make use of while creating tokens. TRON has TRC10 and TRC20 token standards. TRC20 is more of an updated version of TRC10. Fortunately, both standards are popular among crypto enthusiasts who can be your potential investors.