Whenever we open a news forum, at least one piece of news we read is about Non-Fungible tokens and the brands that are adopting them for their customer engagement. The recent news is circulating around how KFC is giving an NFT- The BuckETH and its utility give one year's worth of free Bucket Chicken for the owner. With this, Brands are making people flood NFT trading platforms, making a demand for these digital collectibles! On the other hand, Nike has set up a record, making it the top as the highest earning brand from NFT sales. With 67,000 transactions and $185 million, Nike is standing at the top. This encourages not only its own customers but also the other brands to get into NFTs.