Marketing strategies help a platform reach its target audience and bring leads to the platform. Like any platform, an ICO platform needs ICO marketing services to gain a high reach and engage the potential audience. Some of the leading marketing strategies that make the ICO platform stand out are PR marketing, community marketing, website development, Search Engine Optimization (SEO), content marketing, influencer marketing, video marketing, affiliate marketing, paid advertisements, social media marketing, etc. Choosing the right marketing agency ensures gaining a successful marketing campaign for the ICO platform.