NFT in the Data world: Blockchain and marketplaces That the world of Big Data is in fashion is not a novelty, what is is its new applications in Blockchain technology and specifically NFTs.
VIDEO GAMES, THE PLAY-TO-EARN REVOLUTION Blockchain technology has reached the video game sector. And thanks to the revolution of the new Play-to-Earn phenomenon , in which players stop paying to play, to get paid to play, the doors to blockchain technology have been opened. NFT gaming platform development This is where NFT games come in, games in which you are paid not only through NFTs , but also in cryptocurrencies.
Another big difference why NFT games are succeeding is because in the current model if you quit the game you lose the entire collection of items. However, with Blockchain technology, the player has the power of decision over their assets (NFT), which can be transferred in exchange for money.
games-nft Companies have not wanted to miss out on this opportunity and are joining as sponsors. But to be able to detect the best opportunities in such a broad market, it is necessary to know how to analyze and interpret existing data.
NFT MARKETPLACE Each NFT Marketplace works in a different but similar way. Due to the fact that user behaviors within each one vary, we must analyze ourselves based on the data that we can obtain from each platform.
NFT gaming development company It is not surprising that for this reason new specialized positions are created in this task, such as that of Data Analyst in Marketplace Intelligence .
Analyzing and visualizing the behavior patterns and profitability of each platform is key to determining which one to settle on, or if, on the contrary, it is convenient to create your own NFT Marketplace . One of the most relevant sales platforms in the NFT area is OpenSea.
NFT in the world of marketing: Brand generation and content creation The Digital Marketing sector is always in continuous updating, and with the case of NFTs it is not far behind. Companies have put their batteries to ride this wave and it is that NFTs have a large number of applications in terms of marketing and brand generation. How do they do that?
BRANDING AND BRAND EXPERIENCE Creating attractive content for the user is one of the keys in marketing. Well , NFTs allow you to create brand experiences while generating interactions with the user. They can generate expectation for the novelties and loyalty with the brand.
It is also a new way of generating income within the company, many of which are already exploiting it.
Recently the social networks of Facebook and Instagram have made the leap to the creation of NFT communities . A selection of its users can already create publications with their NFTs in their accounts, they hope that access to digital collectibles will be extended to other users shortly.
It is enough to link an account either from Facebook or Instagram with a digital wallet. These publications appear with a gloss layer and a verification logo in the lower left corner indicating that it is a “Digital Collector’s Item”, in addition to which both the creator and the collector can be tagged.
AGENCIES SPECIALIZED IN NFT MARKETING With new channels, new specialists always emerge. And it is that it is being observed that new agencies specialized in NFT marketing are emerging . They manage all areas of a traditional agency such as strategy or content marketing focusing on the NFT world , and also offer both legal advice and advice in development areas.
Some examples that we can highlight of these practices are Bored Ape Yacht Club and RTFKT . Both knew how to create a digital product that added value to its user, along with a valuable content strategy focused on developing a community around the brand . In both cases they make the sale through the OpenSea marketplace.
NFTs in the world of finance: The generation of value and speculation.
New main players have entered, cryptocurrencies and NFTs, with the force of overshadowing the classic financial assets that operate on the stock market. Young people see more appeal in what cryptocurrencies and the creativity of NFTs represent, but what financial future does this trend have?
MAKE IT UP What have traditionally been shares on the stock market with company values or the so-called commodities (products such as gold or wheat) that represent what is “real and tangible”, has gone to a level where anyone, with the necessary training, can take a cryptocurrency or an NFT where the value is determined by the intangible: beauty, fashion.
NEW INVESTMENT POSSIBILITIES As a financier, you are constantly looking for investment opportunities where you can direct your savings. Historically, luxury items such as jewelry or art were a store of value where you could leave money invested trusting in its value, or investments in companies whose value was expected to increase in order to collect future value.
Now with NFTs, projects change and new opportunities are presented, such as the NBA Top Shot project, where fans of the biggest basketball league in the world can collect a piece of their history in NFT format, a video with which to invest and sell on the long term .
THE DIGITAL BUYING AND SELLING OF THE FUTURE : From buying and selling shares with eToro to buying and selling a garment on Wallapop or Vinted , we are used to creating value through the movement of products in the markets. Whether financial or not, these markets allow us to have extra savings to buy the next item of clothing or a reserve fund to undertake the next purchase of shares.
Both profiles share something that with the rise of cryptocurrencies and now NFTs has skyrocketed: Speculation . This is due to the generation of value expectations in something whose real value is not very tangible. This is the enemy of any investment and what can turn your project into something with excessive risk .