As we build in the RWA tokenization space, it’s crucial to understand who the actual investors are. I'd love to open a conversation around how everyone is segmenting their users and tailoring offerings.
Some segmentation angles I've been exploring:
Retail vs Accredited
Crypto-native vs TradFi investors
Yield-seeking vs Asset-backed security seekers
Institutional allocators vs Family offices
Would love to hear from others:
How are you profiling your investor base? What channels are you using to attract each segment? Are you seeing different behavior between on-chain and off-chain users?
Let’s compare strategies on investor education, trust-building, and onboarding flows.