If you were going to launch your cryptocurrency exchange software a few years ago, you still had a few parameters to compete on: transaction speeds, costs, and basics. In 2025, the cryptocurrency race has gone beyond trading. Traders aren’t looking for trading platforms but superapps that blend multi-asset trading (crypto, derivatives, NFTs, RWAs), custody, cards, remittance rails, staking, lending, social media, tokenization, and whatnot.
Amidst this rush of turning exchanges into superapps, Binance dropped its biggest banger, “crypto-as-a-service”, also known as CaaS. Post this launch, the cryptocurrency exchange race has evolved significantly. Now it’s about launching a fully-featured crypto trading superapp with a CaaS, which is a white-label exchange platform enabling brokers, existing crypto businesses, and traditional finance institutions to launch their crypto trading arms.