1Inch recently rebranded itself in token2049 to reflect its broader vision of uniting TradFi with DeFi. From DEX aggregation to cross-chain expansion and intent-based swaps, the leading decentralized crypto exchange software has improved user experience with every move.
Intent-based swaps were a pivotal shift that helped the business crack the complex code of user experience. The core concept, originally introduced by the Anoma protocol, addresses a pain point that has afflicted decentralized trading for a decade, i.e., poor user experience. It enables users to set and dictate their money-making goals, and the platform handles the rest of the trades afterwards.