Peer-to-peer (P2P) lending, also known as social lending or marketplace lending, is a form of lending that connects individuals or businesses seeking loans directly with potential lenders through an online platform. This decentralized approach to lending has been further revolutionized by the integration of artificial intelligence (AI) technologies.
AI is transforming the white label P2P lending platform by enhancing credit scoring, automating loan approvals, detecting fraud, personalizing loan recommendations, optimizing collections, and improving marketplace efficiency. In this blog, we will explore the real-world implications of AI in P2P lending, highlighting its impact on borrowers, lenders, and the overall financial ecosystem.