Santa appearances can significantly boost local business holiday promotions by attracting customers and enhancing the festive atmosphere. A Santa on the way can greet shoppers, pose for photos, and distribute promotional materials or coupons, encouraging foot traffic and sales. This festive touch can create a warm and inviting shopping experience, making customers more likely to explore the store and make purchases. Businesses can also use Santa appearances to highlight special holiday deals and events, creating a buzz in the community.