Awesome Inc*. had made a fortune selling its awesome widgets, solutions and services. In the last few years the competitive landscape had heated up and the company had increasing pressure to sell more and more using limited resources.
They had armed the sales team with new gadgets and shiny tablets loaded with digital marketing content created by their awesome marketing division.
The team could now showcase the awesome marketing content to our new and existing customers. “Awesome stuff”, the customers would exclaim, as new customers became big customers and big customers became bigger customers.