Many eyelash shopkeeper will always ask if the passenger flow is small, how should do? We cannot directly ask how to do it. First of all, we need to find out the reasons for the low customer flow and why the customer flow is so important to the store, and then we can find appropriate ways to increase the customer flow. 01. The reason for the low passenger flow Maybe you're new. Opening activities ended, relatives and friends also held the scene, the first customers after grafting eyelashes have not yet to the second grafting time; Or the brand of the new store is not well known, and the opening activity is not strong enough, so there are few customers at ordinary times and even on weekends, it is deserted. Maybe your store isn't in a good location. The site selection was too hasty, did not do enough market research; The shops are also along the street, but the traffic flow is large, but the flow of people is not much; The store is in the mall, but the mall's popularity is not high; Shop in the mall outside, the mall is popular, but cannot reach the mall outside. Maybe you just finished a wave of promotions for all customers, a wave of peak to the end of the store, ushered in a temporary quiet, this is a normal phenomenon. So, don't target all customers at one time when you do activities, and you'll be tired and idle for a while. How embarrassing!
Maybe the shop decoration is not attractive enough Maybe the word "eyelash" is not eye-catching enough Maybe the name of the store is confusing Maybe the package is priced too high Maybe the group purchase price is still too high Maybe the service of lash artist is not good enough Maybe the shop entrance is too dirty Maybe the lights in the shop are too dim Maybe there are two new eyelash shops nearby …… There are too many possible factors, resulting in less customer flow. Then, which type does our store's low customer flow belong to and which factors are affected by it? We need to do two things: First, find out at least five important reasons that affect the low customer flow of the store, such as: new store, decoration, pricing, activities, etc. Second, prioritize the factors that can be solved first, and come up with corresponding solutions for the first three important factors, such as: The reasons for the small customer flow of a new store are the new store, pricing, decoration, door head and store location. However, the store location and new decoration cannot be solved temporarily. We can give priority to changing the door head and increasing the billboard, changing the pricing strategy or adjusting the discount intensity, and doing some special activities for the new store. 02 The importance of passenger flow Formula: customer flow × turnover rate × customer unit price = store performance No flow, no transaction, no transaction and no high customer unit price. In the case that the turnover rate and the customer unit price do not fluctuate too much, the customer flow directly affects the performance of the store. Due to the space limit we’ll talk about how to increase the situation in our next article, please follow Our Lash to get more ideas on your business.
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