Raghunandan Saraf's journey is a testament to determination and innovation. Armed with an MBA, he stepped into his family’s struggling furniture business, which had roots in international exports but faced challenges in the Indian market. Instead of following the traditional path, Raghunandan Saraf embraced technology and modern marketing strategies, transforming Saraf Furniture into a booming online enterprise. Today, his visionary leadership has propelled the company to a remarkable turnover in the hundreds of crores, establishing it as a national brand. Discover how Raghunandan turned adversity into opportunity, redefining the furniture industry in India.