Most agencies find it difficult to keep up with the rapid evolution of search. Currently, 60% of question-based searches result in Google's AI Overviews. When Google displays an AI Overview, the average organic click-through rate for the top result has decreased from 28% to 19%. Clients now demand SEO strategies designed for conventional rankings and AI solutions, as well as quicker victories and clearer reporting, according to firms. Many organisations just aren't able to develop the competence inside quickly enough. For this reason, one of the fastest-growing segments of the digital marketing sector is white label SEO firms for resellers.