Now, when it comes to the cost of sports betting software, it really depends on what you’re looking for. A basic sports betting game development platform with essential features might start around $20,000–$40,000, while a fully customized, advanced platform with live betting, AI-based odds, multiple sports, and a strong backend can go anywhere from $60,000 to $200,000 or more. Factors like design, features, technology stack, and third-party integrations all play a role in pricing.