SEO (Search Engine Optimization) is important for businesses because it helps increase their visibility on search engines like Google. When your website ranks higher in search results, more people can find your business, leading to increased traffic. This can result in more potential customers, higher sales, and greater brand awareness. SEO also builds trust, as users tend to trust businesses that appear at the top of search results. It’s a cost-effective way to grow your online presence and stay competitive in today’s digital market.